The idea of people-based marketing as is as simple as it is powerful; it's the ability to target particular ads to specific individuals, based on their unique behaviors, demographics and brand relationships across whatever device they are engaged with at any given time. As outlined in Sonobi's latest white paper, "People-Based Marketing: How a Change in Planning & Buying Protocols Can Maximize the Value of Your Media Investment" this approach offers transformative advantages for both buyers and sellers. (Download the full report below.)
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.