This weekend thousands will gather together in Austin, Texas to attend the first South by Southwest (SXSW) music and tech festival since the beginning of the pandemic. This year's SXSW will have a large focus on blockchain, NFTs and the metaverse, with Fox Entertainment's Blockchain Creative Labs (BCL) as the inaugural blockchain sponsor. BCL's sponsorship is intended to highlight the impact that the blockchain and NFTs are bringing to the distribution and production segments of the entertainment industry.
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