There was a fresh face at Advertising Week … and it was bright green. NY Interconnect (NYI), which recently broke away from the "typical" corporate culture mold, is looking to make big waves in the world of TV ad buying and has been tapping atypical marketing tactics to communicate just that. Given that its turf is the biggest market in the county, and home to both world class critics and caffeine addicts, NYI respects the New York City "nothing shocks us" mindset, so they set out to make a first impression last. Dâna Barakat (pronounced "Donna"), Vice President, Marketing and Communications, NY Interconnect, explained how they did that, with coffee and content, and a new campaign called "Moments."
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