“School’s Out for SUMMER!” Alice Cooper’s words permeated the humid air just a few short weeks ago. And as that final bell rang, back-to-school shopping had already become a thing. You read that right. According to Bizrate Insights*, back-to-school shopping may not heat up until the dog days of summer (July-August), but 5% of shoppers have already started on their shopping lists by April and another 7% started before June.
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