With the virtual NewFront and Upfront presentations having concluded, the race for premium, quality, brand safe impressions for the 2021-2022 advertising season is officially on. And with CPM increases for premium inventory in the 30%+ range, buyers are looking for quality innovative and efficient inventory alternatives. In this interview with MediaVillage, Hasan Rahim (pictured above), Vice President of Advanced TV at a4 Advertising, the news and advertising division for Cheddar, News12, News12+, i24News and the entire Altice USA MVPD footprint, shares insights he's learned over the past year and explains why a4 Advertising should be a strong consideration for buyers in the pursuit of their target audiences on the big screen.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.