In discussing with my industry colleagues, the main topics that have dominated their lives within the agency walls over the past couple of months, two themes are clear: Upfronts in the Age of COVID, and a dominance of almost daily discussions and actions around diversity. As evidenced by the numbers in the table below, it's about friggin' time. Yet, as hopeful as we should be, and notwithstanding GroupM's important hiring of industry veteran Kirk McDonald as CEO, the reality is working against immediate change.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.