The Ad Council Research Institute (ACRI) and MTV Entertainment Studios have announced the initial findings from a collaborative research project that seeks to demystify voting attitudes and perceptions among younger Millennials and voting-age Gen Z Americans. With midterm elections quickly approaching, the study sheds light on what young people know about voting, what motivates them to go to the polls and what turnout might be expected in November from the voters that now make up nearly a third of the electorate.
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