In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks and digital platforms to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis.
The country's largest media companies and digital platforms have committed to use their channels to support consistent messaging across TV, radio, social media, outdoor and digital media.
The following creative assets were developed in partnership with the Ad Council and the White House:
The following creative assets were developed in partnership with the Ad Council and media companies and platforms:
All PSAs and content will air and run in time and space that will be donated by the media.
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