Advancing Diversity Honors: ANA’s Bob Liodice

By Advancing Diversity Archives
Cover image for  article: Advancing Diversity Honors:  ANA’s Bob Liodice

2019 Advancing Diversity Hall of Honors inductee Bob Liodice, CEO of ANA, sat down with DK Bartley, Senior Vice President, Head of Diversity and Inclusion of Dentsu Aegis Network, on January 9 during CES to discuss two of the Association of National Advertisers’ strategic platforms in support of equality and inclusion.  “The ANA is predicated on a focus on marketers -- and how marketers can, in fact, better leverage their advertising and marketing to build their businesses and to build their brands," he said.  "We've defined 12 strategic platforms for marketers to be able to do that.”  (Learn more about the ANA’s platforms.) 

Liodice elaborated on the two primary initiatives that support equality and inclusion.  “We've created two efforts to be able to pursue that," he explained.  "One is #SeeHer, which is focused in on gender equality.”  (Listen to his thoughts on #SeeHer.)  “The other is what we call AIMM, which is the Alliance for Inclusive and Multicultural Marketing.

"With AIMM -- which is where we're focusing most of our attention right now for this conversation -- this is an organization of media people, agencies and client-side marketers that have come together to accomplish two specific goals," he continued.  "The first is to enhance our focus on diversity and the second is to encourage client-side marketers to be able to pursue multicultural marketing as a vehicle for driving businesses and brands.”  (Learn more about AIMM.)

The Advancing Diversity Hall of Honors recognizes individuals, companies and organizations that have made consistent and successful commitments to advancing diversity and inclusion. 2019 Inductees included Kat Gordon, Founder and Chief Executive Officer of The 3% Movement; Marc Pritchard, Chief Brand Officer, P&G; Ricardo Marques, Group Vice President of Marketing, Budweiser; Diego Scotti, Chief Marketing Officer, Verizon; Liliahn Majeed, Vice President - Diversity and Inclusion, NBA; Bob Liodice, Chief Executive Officer, Association of National Advertisers; Madonna Badger, Chief Creative Officer/Founder, Badger & Winters, and Alma Har'el, Filmmaker/Founder, #FreeTheBid.

Click below for additional videos from the 2019 Advancing Diversity Honors Hall of Induction Experience hosted by DK Bartley, SVP, Head of D&I, Dentsu Aegis Network:

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