Ampersand's Nicolle Pangis on Navigating the Integration of Linear, Streaming, Addressable TV (Video)

By Legends & Leaders Archives
Cover image for  article: Ampersand's Nicolle Pangis on Navigating the Integration of Linear, Streaming, Addressable TV (Video)

Nicolle Pangis, CEO and Board Director of Ampersand, recently joined me for our fourth Legends & Leaders conversation, and once again she shares an unequaled perspective on the state of television advertising that's must-viewing for all those in the advertising-supported media business. In our 2019 conversation, Nicolle presciently predicted that we'd speak again three years later and "this will be a very different business," which she describes as progressing through "an evolutionary revolution."

As CEO of Ampersand, a joint venture owned by Comcast, Charter and Cox, Nicolle and her team are not only managing through technological change but a looming recession and the aftermath of the pandemic. In these three years, Ampersand has rebranded, shifted focus from digital programmatic to television, grown to represent 52 million addressable homes with set-top box data from 42 million homes, transitioned from panel to more deterministic data, and built a systematic collaboration with brands and agencies. In our conversation, Nicolle explains how she expects the business to evolve in the next three years as brands, agencies and companies like Ampersand strategically and tactically optimize brand spend across linear TV, addressable TV and streaming TV.


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