Supplier diversity has been a key focus of our work at ANA all year. In May we released "The Growth of Supplier Diversity" that provided a deep dive into supplier diversity in marketing/advertising from the marketer point of view -- covering benefits, challenges, spend, goals and measurement. Throughout the year we've regularly updated our "Certified Diverse Suppliers Resource List." In this new work ("And Now a Word from the Diverse Suppliers: The Supplier Perspective on Certification") we've flipped the process; rather than surveying marketers again, we surveyed the diverse suppliers on our resource list. The focus was on certification -- to understand its importance, benefits, challenges, ease/difficulty of the certification process and more.
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