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Audacy: Sonic Strategies That Help Brands Achieve Their Goals

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Audacy: Sonic Strategies That Help Brands Achieve Their Goals

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Richard Mancini

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Studies have indicated that audio cues can be far more effective than visual cues in brand messaging. But fewer than 10% of brand advertising assets employ audio cues, according to researchers like Ipsos. So, there's a huge opportunity for brands to benefit from audio's proven advantages in scale, efficiency, targetability and measurability. That's according to Paul Suchman, Chief Marketing Officer of the audio giant Audacy, who recently moderated a webinar on the topic called "Why Sonic Strategies are Critical for Your Brand." He noted that a brand's audio, or sonic, identity -- how it sounds --is becoming increasingly important for marketers as culture moves into the world of screenless computing.

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Richard Mancini photo

Richard Mancini

In a long, varied career as a writer and editor across a wide range of fields, Rich has penned articles for magazines, newspapers and the internet; non-fiction and coffee-table books; marketing and advertising copy for print, web and radio; book, film and te… read more

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  • # Charter Communication

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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