Peter Hubbell joins Jack Myers Leadership Conversations on July 2 at 1pm ET, along with Age Wave expert Ken Dychtwald, DDB Chairman Emeritus Keith Reinhard, and Founder, In the Groove, Susan K. Feldman. Conversations will focus on "55+ Who We Are. Why We Matter. Why Aren't We Counted?" REGISTER NOW. As the founder of an ad agency dedicated to baby boomers, I have been a persistent advocate for marketing to age for the better part of a decade. The rationale for prioritizing this incredibly valuable but underleveraged cohort has been well established, yet many marketers have resisted going after boomers in favor of younger consumers. But now that brands will be doing business in a post-pandemic context, many will need to plot a new course. Change will be the new norm, but it will prompt abundant opportunity. Smart marketers will want to rethink their targeting choices, and those who are most opportunistic will discover that there's never been a better time to circle back and market to boomers.
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