Cadent is excited to share that European ad tech executive John Tigg will join the company as vice president and managing director of EMEA. Tigg will report to Keith Kryszczun, senior vice president of global platform sales. In his new role, Tigg will lead sales and business development in EMEA, including managing all revenue streams across the region and working closely with the Cadent executive team. He will be based in London.
"I'm pleased to announce that I am joining Cadent… and I'm looking forward to working with Keith and the team to accelerate addressable TV advertising in Europe," Tigg said.
Previously, Tigg served as executive director of TiggSystems, a specialist technology consultancy he founded that focused on the addressable and programmatic television advertising ecosystem. Over the course of his 15-year career in the media industry, Tigg has held a number of leadership roles, including most recently serving as senior vice president of enterprise and media solutions, EMEA at Videology, and prior to that, as head of emerging platforms at Yahoo! UK and Ireland.
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