Clear Channel Outdoor Highlights Hispanic Trailblazers In New Digital OOH Campaign

Timed to coincide with Hispanic Heritage Month the campaign includes entertainment legends Selena Quintanilla and Gloria Estefan as well as Baseball Hall of Fame inductee Roberto Clemente The campaign also educates the public about pioneers in science politics and social justice like civil rights activist Cesar Chavez the first Latina Supreme Court Justice Sonia Sotomayor and the first Hispanic woman to travel to space Ellen OchoaInvite job candidates to apply live during the Media and Advertising Communityamp8217s Black Talent Outreach Week at MediaVillagecom and AdvancingDiversityorg October 1720 Apply for jobssubmit your resume hereamp160To get the project rolling CCO39s Executive Diversity Advisory Council EDAC recommended a list of potential individuals to be featured From there extensive research was done on each nominee along with identfying different symbols associated with each person that could be featured in the advertising creativequotFor Sotomayor we feature the gavel that symbol of authority and responsibility For Gloria Estefan there39s a microphone and we added palm trees to represent Miami where Estefan resides with her familyquot said CCO39s Corporate Art Director Daniel HerreraThe Chavez design features a green version of the black Aztec eagle which is seen on the United Farm Workers union flagOn the corner of each campaign asset Herrera designed a logo emulating papel picado an elaborate decorative banner often used in festivals and celebrations throughout Latin America which reads quotCelebrando Hispanic Heritage MonthquotquotThe bright effervescent Hispanic community was definitely my inspiration behind thisquot Herrera saidHe39s noticed a rise in the use of Spanglish in media and that hybrid vernacular often used in bilingual Hispanic households is reflected in the quotUnidosquot campaign Herrera also noted the rise of Hispanics in media roles and how that39s impacted language and sensibilities quotIt39s our community making its way through a world that for a while felt we didn39t belong and now we39re doing ads specifically to celebrate people like usquot he notedHerrera sees big reasons why the Hispanic market is such a soughtafter group quotMany of us had parents who worked multiple jobs just to feed and clothe usquot he said quotIf your ad gets them to go outside their usual circle of stores gets them to spend their hardearned money then you39ve done a great job Because they understand the value of the productquotThe campaign also resonates deeply for Herrera He reflected on his own family39s immigration experience and the strength of the Hispanic community quotI think about my parents a lot and the sacrifices they made to make it herequot he explained quotI think about our resilience and everything they had to resist and the perseverance to meet their goals And that resilience carries on to other groups as wellquotFor Herrera the campaign is a way for CCO to honor the struggles and accomplishments Hispanics have faced and continue to go through Yes individual experiences may be a little different quotbut we acknowledge you and we see youquot he saidThough there are many iconic Hispanics featured in this year39s campaign Herrera said there39s another trailblazer who he hopes to highlight in the futureamp173 the Queen of Salsa herself the late great Celia Cruz quotI hope I get the chance to do this again next year because I really want to do her justice I think there39s been a void in music since her passing and I would love to continue to keep her in people39s mindsquotClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Clear Channel Outdoor Highlights Hispanic Trailblazers In New Digital OOH Campaign

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Juan Ayala

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Clear Channel Outdoor Highlights Hispanic Trailblazers In New Digital OOH Campaign

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