Earlier this summer, a missing 15-year-old girl named Atiz Garcia returned to her family in the Dallas-Ft. Worth market after more than a year away. While Garcia and her mother declined to discuss either why she left or why she returned, Garcia came back soon after a digital billboard that included her picture and description had been put on display in the area.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.