Crown Media Family Networks, parent company to Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama, received an early Christmas gift this year with the news in November that its foray into the SVOD world, Hallmark Movies Now, had surpassed 500K subscribers. Since that time, the holiday cheer continued, with even more growth on Hallmark’s three networks courtesy of their hugely popular seasonal-themed programming events and a significant boost among SVOD subscribers, now surpassing 600K. “A big thing that makes it successful for us, and something we've seen on the linear platforms and with this service, is that it’s not just the content itself, it's the environment that we create around it,” Chad Harris, Senior Vice President of New Media and Innovation at Crown Media Family Networks told MediaVillage in a recent interview. “It's very specific,” he continued. “It’s something we hear from fans over and over again. It’s a place they can escape to, have an uplifting experience and come out feeling better about the world. We attribute a lot of that success [to the fact that] we all need it.”
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