Get shots in arms. Nationwide, health care providers are racing to vaccinate as many Americans as possible against COVID-19 and making great strides, but vaccine hesitancy remains a stubborn obstacle. Within some communities, including people of color, there is skepticism over the safety of the COVID-19 vaccine and even deep-rooted mistrust of the health care system. To sway Americans, health care officials are activating digital audio to reach engaged listeners with personalized, targeted messaging. That's music to health officials' ears.
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