Embracing a Consumer-Centric Mindset

Wavemaker Business @ Bloomberg Media
Cover image for  article: Embracing a Consumer-Centric Mindset

The digital era is continuing to put consumers firmly in control of their experiences, making it more and more important for brands to understand and embrace a consumer-centric mindset. In this issue, MEC and Bloomberg Media look at the changing way brands connect with consumers, the crossroads of culture, data & technology, and the various opportunities that exist for brands to test and learn

Click to read Issue 5.

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