Rapidly advancing digital shopping behaviors are irreversibly altering the fundamentals of selling many common Consumer Packaged Goods (CPG) products. The recent Amazon acquisition of Whole Foods has raised awareness of this trend, creating buzz and dialogue about the future of CPG retailing, and highlighting the headwinds buffeting large CPG brands.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.