Heading into its sixth season, electric car racing circuit Formula E is hitting on all cylinders. The sport offers extensive TV, digital, and gaming content to complement the main event: its action-packed races. When this season kicks off in November, the ABB FIA Formula E Championship series will feature 14 races in a dozen international locations, including London, New York, and Seoul. To hold its position with fans year-round, Formula E creates multiplatform experiences around its drivers, auto racing, and the car’s electric battery technology.
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