Menu
MediaVillage logo
Sign In Sign Up
Sign In Sign Up
People
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Go to page
#

Go to page
#

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

The Media Ecologist logo
The Media Ecologist logo

Gillette's "We Believe" Campaign Stands Against Toxic Masculinity

Author

Jack Myers photo

Jack Myers

Publish date

Channel

The Media Ecologist

Archived in

Future of Men
115 37

My personal work in masculinity studies makes the new Gillette  "We Believe" campaign personally very gratifying, as I hope it is for everyone.  Marc Pritchard, Chief Brand Officer of P&G and inductee into the Advancing Diversity Hall of Honors at CES last week, credits "the amazing team from Gillette, led by Brand Director Pankaj Bhalla, who have stepped up to take on one of the most important issues of our time -- toxic masculinity."  "["We Believe"] defies the convention that 'boys will be boys,' which is just an excuse for bad behavior," Pritchard says.  "It demonstrates that it's not ok to just stand by … men need to step up to stop harassment, bullying, stereotyping, diminishing and objectification.  Becoming 'the best a man can be' means being part of the solution by moving from inaction to being a role model for positive action for themselves, their loved ones, their peers and for the next generation of men -- and this campaign brings that to life in a powerful way.  I'm so proud of this campaign and of the Gillette team, their partners at Grey and film director Kim Gehrig for redefining what it means to be 'The Best a Man Can Get.'"

Page  of  Prev Next
115 37

Enjoying This Commentary? There's More to Love

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.

Please, enter email in correct format
Jack Myers photo

Jack Myers

Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

ADVERTISEMENT

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive
The Myers Report research findings.

Please, enter email in correct format
  • People
  • Knowledge Exchange
  • Thought Leaders
  • Myers Reports
  • About Us
  • 2023 Upfronts and NewFronts Calendar
  • 2023 Events Calendar
  • Self Publishing Manual
  • About MediaVillage
  • Membership Terms and Conditions
MediaVillage white logo
MyersBizNet, Inc.
People / Knowledge Exchange / Thought Leaders / Myers Reports / About Us
Company
  • About Us
  • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

© 2023 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

Cookies

We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.

I agree Read more
Home People
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Go to page
#

Go to page
#

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
Sign In Sign Up