I bet my career (quite literally) on stage at an event when I worked for The Trade Desk many years back, that Netflix would have to go ad supported. The long-anticipated launch of ads on Netflix is nearly upon us. So now the "N" in FANG is about to show its teeth. The launch could and should represent a shift in TV and CTV. Since Netflix does not face the legacy issues that broadcasters and cable networks do, it could re-write what and how we think about TV and CTV.
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