Earlier this month, Outfront Media partnered on an out-of-home (OOH) campaign with the audio streaming service TuneIn so that football fans in Times Square could get real-time updates on the playoff scores leading up to the Super Bowl (photo below). The campaign really speaks to the immediacy of OOH advertising, and I started thinking, our medium has come so far in such a short period of time -- what will the winning Super Bowl campaigns of the future look like?
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.