Up until recently, brands had very limited access to meaningful insights for fans of Warner Music Group's global roster. They might know fairly general information -- that Lizzo fans tend to love empowerment, or that Ed Sheeran enthusiasts warm to sensitive songs. But a new tool called WMX Connects, developed by WMX at Warner Music Group, changes all of that, because it culls minute details about an individual artist's millions of fans. That allows marketers to make a larger impact when reaching target audiences.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.