On a recent rainy day in New York City members of the Secret Society gathered to discuss issues surrounding Advanced TV. The room was packed. Speakers from networks, agencies and research companies offered their perspectives on the advantages, challenges and futures of Advanced TV, as well as addressable TV and programmatic.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.