Chris Grosso, the new Chief Executive Officer of Intersection, understands the role of urban out-of-home (OOH) as an important component to an advertising campaign. "[Intersection] is an experience-driven, out-of-home media and technology company focused on bringing programming, consumer amenities and data-driven advertising to cities," he explained. "We are aiming to elevate the urban experience for consumers and advertisers." His company, which reaches 15 of the largest cities in the U.S., offers a range of consumer services including free internet access (such as through LinkNYC), real-time information services, transit shelters and wayfinding products.
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