When I met Tracey Scheppach at OpenTV in the early 2000s, I was already a few years into proselytizing addressable TV advertising. With her innate genius, she got it immediately. And in the years that followed — especially in her leadership role at Publicis Groupe — it was Scheppach and Irwin Gotlieb at GroupM who turned the idea into reality and helped shepherded billions of dollars into this exciting media type.
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