Lord Northcliffe, the U.K. newspaper tycoon who owned The Daily Mail, famously said: "News is what somebody somewhere wants to suppress; all the rest is advertising." An unknown consumer said: "It’s all advertising, isn’t it?" One of my favourite quotes comes (of course) from Jeremy Bullmore: "People build brands the way birds build nests. Through the straw and scraps they chance upon." Note, it is people who build brands.
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