Korea's Kia is one of five automakers that will place ads during Super Bowl LVI on February 13 (the others are General Motors, Toyota, Nissan and BMW). MediaVillage has learned that its spot will focus on the new EV6 crossover electric car -- which is reaching its first customers now. It's likely that at least some of the other companies' ads will revolve around EVs, because the auto industry is going all-in on the tech. The just-concluded Consumer Electronics Show (CES) showcased only EVs.
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