As a part of their continual evolution, it was announced this week that Crown Media, the parent company of Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Movies Now and Hallmark Drama is undergoing a rebrand. "We are now Hallmark Media," shared network President and CEO Wonya Lucas on Wednesday during a panel at the Summer 2022 Virtual Television Critics Association press tour. "Admittedly, as a true brand nerd, it is meaningful to have the Hallmark name front and center," she said. "No more saying, 'Crown Media, the home of the Hallmark Channel,' like I have said a few times a day and every day.
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