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Marketing to Baby Boomers: Ignore Lessons from the Pandemic at Your Own Peril

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Marketing to Baby Boomers: Ignore Lessons from the Pandemic at Your Own Peril

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Peter Hubbell

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The Age of Aging

As the pandemic starts to give way to a boom of prosperity, don't forget about the Baby Boomers. Marketing's most valuable consumers are out to prove that nothing can keep them down forever -- and they're going to be doing it with their wallets out. The many optimists among us are looking forward to the renewal of our confidence in the future and the advent of an era of exuberance.

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Peter Hubbell

Peter is founder and chief executive officer of BoomAgers, the world's leading ad agency dedicated to understanding aging consumers, as well as a columnist for MediaVillage ("The Age of Aging"). In these roles, Peter has become one of the … read more

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Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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