On January 13, 2020 The Cog Blog came out with the traditional list of predictions for the year to come. Amongst these was the following: "Media runs on measurement. If the measurement is wrong, or not there, or not validated objectively then we're all in trouble. Anyone who thinks otherwise is in for a nasty shock when they wake up to find that the ground beneath their feet has turned into a rather nasty, messy bog."
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