Credit and collections professionals should plan ahead in order to successfully navigate the choppy economic waters likely to occur next year, impacting many advertising clients. Szabo Associates' President, C. Robin Szabo, and Vice President, Randy Neff, walk through some critical steps to bear in mind. In their discussion, Szabo and Neff include a very handy "Risk Calculation Scoring Model" that helps predict which advertiser and agency clients are most likely to pay quickly, slowly, or perhaps not at all. The discussion also touches on how to achieve buy-in and support from stakeholders within media companies. Click above to watch the video.
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