This marks the first episode of a new series on MFM InSites, "Office Hours," which features top thought leaders who are guiding and shaping the media industry. It's hosted by Cal Mostella, a member of the Media Financial Management Association's Board Advisory Committee.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.