With a recession looming, brand marketing budgets are often the first to get cut. But research from the Institute of Practitioners in Advertising (IPA) shows that those with a 60/40 plan consistently excel.
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Brandie Feuer is an award-winning global marketing leader who helps dynamic lifestyle brands find success in the digital marketing and emerging media arena. She is currently chairwoman of the Las Vegas Innovation Marketing Association (LVIMA) and Chief Ma… read more
