In the past year or so, NFTs went from being regarded as a passing novelty to a powerful media and marketing asset. The turning point? Digital artist Mike Winkelmann (Beeple) smashed through all expectations, selling his "Everydays: The First 5000 Days" collage for an incredible $69 million in 2020. Marketing gurus instantly took notice and realized the potential for NFTs to build brand awareness and loyalty while bringing in revenues. In response, adjustments to advertising strategies started in earnest to help brands leverage NFTs as a true asset in promoting their business success.