The last time I wrote a piece on OOH's impact on digital activation it was May 2017. While the landscape of social and online platforms has drastically changed in the past five years, OOH's ability to prime and drive consumer digital behavior has not. Recent data released from Comscore in June 2022 shows that OOH drives more digital activations than any other measured medium per ad dollar spent. In fact, for each type of online action measured, the data found that OOH outperformed all other media platforms by at least 2x. This conclusion aligns with several of our partners' experiences, with just a few spotlighted below.
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