What's the recipe for maximum ad effectiveness and consumer engagement? Hint: Digital audio is a key ingredient. In the last year, as the pandemic disrupted lifestyles and schedules, digital audio has emerged stronger than ever. Liberated from the confines of commutes and office life, consumers have the freedom to tune in whenever and wherever. With streaming music, spoken word and podcasts listening at record levels, audio publishers are pushing into new territory with expanded content and the latest in advertising tech advances.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.