The growth of retail media is one sure trend in 2022. The marriage of first-party data, contextual relevance and signals that provide a strong picture of how and when consumers purchase their everyday needs epitomizes all of the benefits of the digital era, while minimizing many of the concerns and risks. Last year, Publicis Media's Spark Foundry agency became one of the first to test a new programmatic offering from Kroger's Precision Marketing group. Kroger, the second largest grocer in the U.S. with revenue of over $121 billion and over 2,750 stores, is an innovator and one of the fastest to embrace and operationalize their media solutions services.
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