It is often said that there is an age demographic within this modern world of media marketing that is so difficult to reach it is thought of as a blessing of unicorns: the Millennials. They leave marketers scratching their heads and asking, “What factors into making them so difficult to reach?” and “Which brands are successfully engaging with them?” At CES’ “Finding and Wowing the Fresh and Cool Demographic” panel, we had the opportunity to hear from brands and media mavericks who have successfully broken through to this demo.
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