Continuing with his series of conversations with the leading confidants and consultants in the ad automation and programmatic area, Jay Sears, Senior Vice President Marketplace Development of Rubicon Project, discusses trends and issues of the day impacting advertisers and media owners. In this column, Sears speaks with Steven Golus of Steven Golus Consulting and a longtime ad technology executive with roles at DataXu and Google. (Be sure to read the first two columns in this series, in which Jay talks with Jon Mandel of Dogsled Enterprises and Eric Bader of Transparent Media Partners.)
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