In spite of continuous advancements in cancer treatment, when it comes to breast cancer a staggering fact faces black women in the United States: They are 40 percent more likely to succumb to the disease than white women. According to Susan G. Komen, this vast disparity is due to a number of factors, including systemic barriers to healthcare and black women being diagnosed at later stages in the disease, limiting their treatment options. However, thanks to "Know Your Girls" -- the new campaign created by the Ad Council in partnership with Susan G. Komen and culture-centric ad agency Translation -- the life-saving solution to the problem lies within encouraging black women to take charge of their health, with the help of something they're all familiar with: Sisterhood.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.