The world of streaming video continues to evolve and have a profound, direct impact on the future of television and advertising. Whether through mobile video, smart TVs, over-the-top devices (e.g., Amazon Fire Stick, AppleTV, Roku) or emerging VR headsets, the increasingly varied ways consumers find and enjoy content are bringing dramatic changes to the economics of an advertising industry that is still adapting to the digital world as a whole.
To address all the issues that these changes bring to the marketplace, MediaVillage (a division of MyersBizNet) has partnered with multiplatform news network Newsy (a division of E.W. Scripps) to bring you Streamline, a video series designed to bring you thought-provoking and high-level intelligence on the exciting world of over-the-top television (OTT), as well as advanced streaming video.
For consumers and marketers, the next 12 months will have greater ramifications for media consumption and, in turn, more advertising channels than we have seen since the introduction of the commercial web in the 1990s. The most prolific, popular, and profitable content creators in the world — Discovery, Disney, HBO/WarnerMedia, and NBC — have decided to join companies such as CBS, Hallmark, and E.W. Scripps in offering up new and different direct-to-consumer services.
In this inaugural episode of "Streamline," host Bianca Facchinei and MediaVillage's lead analyst and editor of "The Myers Report," Jeff Minsky, discuss all the services that the next few months will bring. Watch it here.
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The opinions and points of view expressed in this content are exclusively the views of the author and/or subject(s) and do not necessarily represent the views of MediaVillage.com/MyersBizNet, Inc. management or associated writers.