Great thinkers have always been aware of the far-reaching effects of the media through which we communicate. The one most basic medium of communication is thought-feeling, the only medium which is built in. That's the way we communicate with ourselves. It has its own characteristics which have an enormous effect upon the content of our thoughts-feelings. One of these characteristics is to be overly affected by certain classes of thought-feelings, such as fear or anger. The medium shapes the message and thereby changes it -- not just in the mind medium. It is true in all media.
The Psychic and Social Effects of Media
