"These are the times that try men's souls," said Thomas Paine, father of the American Revolution. The media and advertising industries are certainly grappling with their own revolution and trying times with the spread of COVID-19 — and a potentially massive reduction in ad spending. This crisis exacerbates the peril that was already facing the traditional TV advertising model. Yet, our current desperate situation, in a bizarre twist, may offer the industry an opportunity to address the elephant sitting quietly in the room for the past 30 years: commercial creep.
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