After 20 years of marketing management in both the U.S. and Latin American markets, Marissa Solis is, to aptly hijack the title of Univision's recent conference, "Leading the Change" at PepsiCo. The annual thought leadership conference brings together top marketers and advertisers for a variety of case studies and research presentations to best explain and communicate the power of the U.S. Hispanic consumer. Along with many of her fellow keynote speakers, Solis (pictured above) is emblematic of the kind of brand marketer Univision hopes to inspire more of: a practical business manager who evangelizes marketing programs specifically created for the Hispanic community.
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