Total national television generated volume increases of 5.0% in the 2016/17 Upfront marketplace, according to an exclusive MyersBizNet/MediaVillage analysis of media buyers and sellers. Premium broadcast and cable network inventory achieved double digit cost-per-thousand (CPM) increases for the first time in recent history, with broadcast primetime, original primetime cable entertainment, late night and kids holiday programming generating increases of ten percent or higher. Scroll to the bottom for the full MyersBizNet/MediaVillage 2016/17 Volume and CPM Inflation Report, available for PDF download.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.