As Chief Integration Officer of WPP agency VMLY&R, Myron King's role is not only to be an inspiration to those who look to him to lead digital and business transformation, but also "to help our clientele and our enterprise deal with cultural transformation and our goal to become the most inclusive, diverse and equitable agency in the world. We know that we have client partners that also have ambitions to be the most inclusive and diverse organizations that they can be." In our Legends & Leaders conversation, Myron explains his team's role "within the enterprise to connect all of the cultural acumen across the network to harness and channel [those skills] to support our clients' needs and interests."
Where the market is going, he points out, is "where culture isn't a nice thing to have or an afterthought but is literally part of the nucleus of your thinking." Demographic trends are suggesting that the general market is dead or at least less of a stage. "And now we are at that precipice where people understand, if you're not thinking about better addressing these cultural audiences in an authentic way, you're going to lose market share," Myron says. "You're going to lose value. You're going to undermine your success as a business."
In our conversation, which you can view in full above, Myron shares his perspectives on advertisers' reactions to Kanye West, Elon Musk's take-over of Twitter, the role and importance of thought leadership and the modernization of multicultural marketing as a "quintessential core of what we do; and how organizations are reconstituting themselves around changing demographics and the changing purchasing power of America."
View my important conversation with Myron King and all my Legends & Leaders conversations at www.LegendsLeaders.org.