It's a unique business challenge to qualify as a Benefits (B) Corporation, which requires that the organization demonstrate high social and environmental performance and be accountable to all stakeholders. It's a high bar to gain and maintain certification and one that makes The Guardian U.S. unique among media publishers. Founded in the U.K. in 1870, The Guardian launched its U.S. brand in 2011 and recently named Luis Romero to head North American advertising sales. Luis joined me for a Legends & Leadership conversation on World Press Freedom Day, providing an appropriate opportunity to highlight The Guardian's "independent quality, robust journalism that is free for everyone." In its tribute to press freedom, The Guardian U.S. points out that it "stands in solidarity against propaganda, censorship and misinformation."
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